Marketing

What To Do About Bad Reviews

Nothing! I could end my post there, but I won't, and I will tell you why. Context. Without context, things are pretty worthless. If you saw a review titled, "This Thing Sucks!", you might think it was a bad review. But what if I told you, the review was about a vacuum. Immediately, with just...

Are We Using the Wrong Search Engine?

Search engines are not new, they have been around in different forms since the beginning of time. People, books, even the world around us, is one big search engine. When you think about it, there is one thing a search engine is designed for, questions. If you were to search something in Google right...

How Online Marketing and Advertising is Changing

In the last 10 years of professionally providing Web and Marketing services, I have heard one thing more than anything else. "I just want to be on the first page of Google" This statement, which is usually followed with a very low budget, is the bane of my existence. People always want the DIY price...

Know! – Understand! – Create! – Sell?

How do you sale someone something before you understand them? How do you know what to sell someone if you don't know what they value or what motivates them? These are 2 very import questions when creating and selling a product or service. If you try to sell before you know, you will...

Bagpipe Insights

I don't know about you, but I love the sound of bag pipes. Played right, it can sound as satisfying as watching William Wallace destroy the England army; played poorly, and you would be wishing that your ears were chopped off by the huge sword he carries. It's entertaining how much bag pipes and...

Adding Value on Social Media

Facebook, Twitter, Instagram, TikTok, SnapChat, LinkedIn, and many more. These platforms are valuable to businesses because of the information it provides, not because of the marketing it deploys. Social platforms are not free, we waive our rights, privacy and personal information, for what? To become the center of attention or for more likes...